Each and every one of us is born creative. We all have creativity in us some way or the other. At a young age we are given tools to be creative and explore creativity. As we grow older, we realize our interests, hobbies or even jobs allow us to be creative again. It almost feels like a kid getting their crayons back. As individuals we all have different ways of creativity.  Creativity deals with the creative fluency process and Gardner’s theory.

 

Gardner came up with the following theory of multilevel intelligences:

 

Visual-Spatial – people who are good at puzzles, directions, maps, paintings and drawings

 

Linguistic –Verbal – people who are good with words, remembering information, explaining and debating

 

Body – Kinaesthetic – people who are good at body movement, actions, control, dancing and sports

 

Musical – good with patterns, rhythms, sounds, enjoy singing and understand musical notes

 

Interpersonal – people who understand others, good at communicating and look at things from different sides

 

Intrapersonal – good at self-reflection, emotional state, motivations, good at analysing ideas and understand themselves

 

Naturalistic – they are very in touch with nature and aware of changes around them

 

Creativity fluency process has the following steps:

1. Identify – gather information

2. Inspire – what interest you and motivates you

3. Interpolate – this involves patterns or connections

4. Imagine – here we form images in our minds

5. Inspect – the idea that is created should be evaluated

 

 

Communication Model in context with Advert:

 

The advert is to showcase the digital citizenship, this is the message

 

The first step would be the sender that encodes the message, which is the concept of digital citizenship. to the audience using a medium

 

The message is sent through a medium or channel  in this case is advertising

 

The reciever gets the message and decodes it so that we know they understands it

 

The receiver will respond by providng feedback, by going and looking at the digital citizenship

 

The target market and target audience would be everyone who has digital access, those who are interested in digital citizenship and also photography as the website is also about photography